How We Work With You

From invisible expertise to a brand story
that converts

Every brand we work with has the same raw material: extraordinary work that their website doesn't reflect. We turn that gap into a growth opportunity.

Start Here

The Fern & Lore Story Audit

Starts from $950

A strategic diagnosis of the gap between your real work and what your website communicates. We analyze your positioning, your credibility, and your conversion path to find exactly where trust breaks down and clients drop off.

What's included

  • 60-minute deep-dive call or async Loom review of your current site
  • Five-dimension scorecard: clarity, credibility positioning, offer strength, conversion path, and site structure
  • Audience alignment analysis: is your site speaking to the clients you actually want?
  • Story Vault Map: what counts as credibility for your specific brand, where it currently lives, and what's missing entirely
  • Competitive positioning snapshot: how your website compares to others in your space
  • Top 10 fixes ranked by conversion impact
  • A polished, branded PDF you can act on immediately or hand to any copywriter or developer

Delivered in 3–5 business days

Best for: You have a live website that isn't booking the clients your work deserves. You need clarity on what's wrong and a prioritized plan before investing in a full rebuild.

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The Full Build

The Brand Narrative Intensive

Starts from $9,500

A complete brand narrative built from real evidence, not assumptions. We go deep on who your best clients are, why they choose you, and what they need to believe before they'll book. Then we build every word of your website around that strategic foundation.

Strategy & Positioning

  • Brand strategy deep-dive: your values, your differentiators, and the competitive white space you own
  • Audience personas built from real patterns: who your best clients are, what triggers their trust, and what makes them choose you over alternatives
  • Messaging architecture: the core narrative, key phrases, and credibility hierarchy that runs through everything
  • Your Story Vault: every client win, testimonial, credential, and trust signal organized and ready to deploy

Website Narrative & Copy

  • Conversion-mapped copy for all core pages: Home, Services, About, Work/Case Studies, and Contact
  • Homepage scroll map: what goes where, in what order, and why each section earns the next scroll
  • CTA system and microcopy across every touchpoint, from buttons to forms to confirmation emails
  • One written case study shaped from your raw client notes and results

Delivery & Support

  • One round of revisions
  • Implementation guide: how to brief your developer or build it yourself, section by section
  • 30-minute post-launch review call to check what's working once the site is live

Delivered in 2–3 weeks

Best for: You're ready to invest in a website that reflects the quality of your work. You want strategy and execution done together by someone who thinks in systems, not just sentences.

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What Comes After Launch

The Story & Growth Retainer

Starts from $2,500/month

Your best story doesn't exist yet. It's in the client you'll sign next month, the result you'll deliver next quarter, the testimonial you haven't captured yet. The retainer keeps your brand narrative alive, evolving, and compounding.

  • Monthly story capture: a 45-minute interview to turn your latest wins into website-ready assets
  • One fresh case study or credibility piece each month
  • Conversion tracking: what's working, what's not, and what to adjust
  • Quarterly messaging refresh based on real performance data
  • Light website updates as your story library grows

The retainer is available to clients who have completed the Brand Narrative Intensive. We build the foundation first, then keep it growing.

Ask Me About the Retainer →

Every brand is different, every project is scoped to fit. All pricing is "starts from" with a 50% deposit to begin.